About Us

My name is Holly Tamm and I am the creator and founder of One Up Training. I have always been interested in sports and exercise and could never sit still as a child. My life was sports–any and all kinds–from football in the back yard to four-square on the driveway. Didn’t matter what the activity–if it was active and I could compete, I would. This led to playing 3 sports in high school and eventually earning a Division I Basketball Scholarship. Along the way I also earned a BS in Kinesiology from UWM.  Unsure of what I wanted to do next, I stayed in school and earned a MS in Kinesiology with a special emphasis on Psychology and Sociology of Sport and Exercise.

My love for Sport and Exercise has led me to a career as a Personal Trainer and Strength and Conditioning Coach. I am the owner of 2 Personal Training studios, Fitness Together Mequon and Fitness Together Whitefish Bay. I am also the Strength and Conditioning Coach at DSHA High School and have been there for the past 9 years.  I am a certified Strength and Conditioning Specialist through the NSCA and a Certified Performance Enhancement Specialist from the NASM.  I am also a Certified TRX Suspension Trainer and TRX Rip Trainer Specialist.  It is through my experiences as a trainer and as a S&C Coach, that have led me to develop One Up Training. My passion has always been and will always be athletics. I would not be where I am today if not for my experiences as an athlete. As a young girl, I always wanted to be treated equally with the boys. If the boys were doing it, then I wanted the girls to be able to do it. I am happy to say that we have come a long way with current numbers showing over 3 million high school girls participating in athletics! However, there is an underlying epidemic happening in the world of female athletics and in this particular instance, we are NOT equal with the boys– INJURY RATE. Young female athletes are hurting themselves as much as 8 times higher than their male counterparts. It has long been thought that training principles for sports should be the same whether it is a male or female athlete. But if that is true, then why are female athletes hurting themselves more?

While this is a very complicated question with answers related to psychological, social, and physiological factors, one thing is for sure, the injury rate is HIGH and something needs to be done about it.  In my quest to be able to access as many female athletes as possible, I have come up with One Up Training. Milwaukee’s FIRST mobile and Female-Athlete-Only strength and conditioning company. We have figured out a way to make strength training affordable for everyone. We will come to your home, gym, school, or a random park or field if necessary, in order to train you. Our creativity and awareness of body-movements allows us to get superb results, even if we have to function in a weight room without walls!

Why am I so passionate about female athlete injuries? Well, it is because I’ve had my fair share. Most of them have been freak accidents that could not have been prevented (ankle sprains,  broken nose, broken arm, broken foot). But I also have had a series of knee surgeries–in fact, I had 6 surgeries in a 3 year span. 5 ACL reconstructions and 1 infection. The reasons why I had so many are up for discussion (I have my theories). But one thing I know for sure is that for the 2 years prior to me tearing my first ACL, I had stopped Strength Training. I managed to make it through all of high school and college with out so much as even a knee sprain! And then 2 years later, I’m the ACL Injury poster child! I had been lifting weights since I was a freshman in high school (thanks to Coach Mike Nitka) and all through college but when I finished playing basketball, I decided I needed a break. But clearly my body thought otherwise.

Why should I be the one to work with your female athletes? Because I’ve been there, done that, and now I’ve dedicated my time and energy to making sure that I can help as many girls as possible decrease their chances of going through what I went through.